Baby Plum is the offspring of mother-daughter duo Pamela Freeman and Jenna Pryor, also the owners of Plum Home & Design – an interior design firm and home decor boutique in Edmonton, Canada. 

The two created Baby Plum to share their favourite baby brands from Canada and beyond in one online shop, relying on their experiences as mother and grandmother to choose the cutest, hardiest and handiest brands.

Baby Plum is for design-minded families seeking products made with quality, integrity and purpose.

In partnership the two have lovingly curated the Baby Plum boutique for families who love both the beautiful and the practical through unique curated finds and trusted brands.